I would like to think that I’m known for being quite a brutal blunt honest person when it comes to this blog. Not in a bitchy way – ain’t nobody got time for that… – at all, but I just like to keep my readers (oh hey Mum, looking at you over there!) well informed and keep some integrity in what is starting to become a slightly non-transparent world.

So I have to be totally honest, when Superdry started to “get big” – i.e all the cool kids started wearing it – a few years back, I’d never really considered it for my own wardrobe. I always kinda’ just assumed that it was more up teenage boys/young girls’ street and not my (very exclusive) Primark, primark and more primark avenue. Time to eat humble pie because this assumption couldn’t have been any more wrong. Yes, if you’re looking for cool beach wear – flip flops, beach bags, bikini’s, shorts, [insert your own choice of beachwear item here] – then Superdry is for you. However if you’re also looking for beautiful maxi/summer dresses, stunning sequinned skirts and sunglasses to put Rayban to shame… then Superdry has your name all over it too.

Today’s post isn’t just any old outfit post it’s an M&S post but more of a homage to Superdry for creating the perfect maxi dress for any occasion.

white crochet maxi
white crochet maxi
white crochet maxi
suede fringe bag

Dress that I am beyond obsessed with and won’t leave my body – bar washing it of course #NoScrubs – all summer: Superdry*
Fringe, suede bag: Matalan (old but similar here)
Gladiator sandals: Linzi

My favourite way of wearing this dress is the slightly dressier option. The gorgeous halter-esque/mermaid/nipped in at the waist cut, paired with some grecian sandals and a fringe bag makes the perfect summer evening outfit. Chic, sophisticated but effortless… the perfect “No, I haven’t tried hard at all, LOL JK… I’ve been getting ready for the last 5 hours but you wouldn’t have guessed it” look. I am all about that bass look.

maxi dress converse
maxi dress converse

That same dress that I am more obsessed with than Kanye is with Kanye: Superdry*
Denim top: Shop Style
Trainers: Converse
Bag: Superdry*

On the other hand, whilst I love looking sophisticated and put together (because if you can’t be it, you may as well look it) I’ve also equally loved pairing this gorgeous dress down for a much more day time, casual but cool look. We all know that Converse are the eptiome of casual cool and luckily for me, they only look better with dirt age (Right? Right?…) so I’ve really been enjoying wearing them alongside my “does it all” Superdry maxi that I’ve totally fallen head over heels for.

Superdry mini alumni
Superdry mini alumni

To finish off this casual cool look – is it even possible to say the phrase “casual cool” any more than I already have?… casual cool – I paired it with Superdry’s Mini alumni bag which I’ve also fallen in love with. The mini is the perfect size as it fits all of my essentials (aka 20 almost identical pink lipsticks) without being too large and heavy to lug around with you in the hot weather. Perfect for summer!

mirrored aviator sunglasses
mirrored aviator sunglasses
mirrored aviator sunglasses

These Superdry Mirrored aviator glasses* which have quickly become the new love of my life – soz future husband – are also beyond perfect as the classic aviator shape and stunning red/orange lens works so well for a dressier and casual look, making it totally OK to never take these off of my face.

So that brings my little #SuperdrySummer/”OMG girls I’ve found the perfect maxi, bag and dress now go and buy it all” rave to an end. I really have been so incredibly impressed with Superdry’s holiday shop and just their clothing line in general. If I had to sum it up in three words, they would be; chic, cool and effortless. And I am all for having those three things in my wardrobe!
I would love to know what your thoughts on Superdry are? Anything you’ve purchased recently that you’ve fallen in love with? What has been your favourite Summer shop this year? I would love to hear your thought πŸ™‚
As always, thank you so much for reading. I hope you enjoyed this post!


  1. Sophie says:

    Ah what a perfect dress! I would never have guessed it was from Superdry!

  2. Lauren S says:

    This dress is DIVINE Elle! Superdry HQ is in my town and we all used to want the hoodies with the thumb holes in – too cool we were!

    Lauren x
    Britton Loves | Lifestyle Food Beauty

  3. Zarrah Gil says:

    You look so pretty in white.
    I love both outfits.
    The first one is perfect for beach trip and 2nd for walking or friends trip πŸ™‚

    The Bandwagon Chic | Instagram | Bloglovin

  4. Wow I had no idea Superdry even made feminine clothes lol, I thought it was all sportswear. This maxi dress is beautiful!

  5. You look SO bloody gorgeoussss (as always), I totally get what you mean about Superdry too, I never thought you would find pieces like that incredible dress from there!! Now excuse me while I go and check out their website….

    Shot From The Street | Fashion Blog

  6. Can't believe that dress is from Superdry! I have never stepped foot in one of their shops because I too always judged them! Definitely gotta check them out!

    Ashleigh x

    β™‘ Being Ashleigh – Lifestyle, Food, Photography and Fashion blog β™‘

  7. To be honest, I've always thought Superdry was more for guys, I'm not exactly a fan of their logo tees so I'm absolutely floored that this dress is from Superdry!!! It's so gorgeous xx

    Shaqinah || Shoes and Roses xx

  8. Meg Siobhan says:

    I love the back of the dress – wouldn't have guessed that this was from there!
    And ooooh, love the orange of the sunglasses!

    Meg | A Little Twist Of…

  9. Gorgeous maxi!! I did not know Superdry had that kind of style too!! Great styling!

  10. I can never have enough of a good maxi dress! This one is just perfect and I love both ways you styled it! Beautiful!

    <3 Shannon
    Upbeat Soles

  11. This dress is stunning. Although Superdry wouldn't be my first choice for a maxi dress, like you said, I can't get all the 'cool' kids at school with their graphic shirts out of my head! This look is lovely and I'll be stopping by Superdry to have a look at their latest range <3

    Check out my latest post…

  12. Kate says:

    I love both of these looks! Especially the comfy one πŸ™‚

    Kate xo //

  13. Rubi Ani says:

    I've never been into a Superdry, it always just reminded me of like a cool version of jdsports or something if that makes sense. Like it'd be full of hoodies, shorts, and sport jackets.
    That dress is so pretty though, and I love the sunnies.
    Rubi | Instagram | The Den |

  14. This dress is beautiful!! I love a white dress, it's so effortlessly stunning – and you've styled it so well πŸ™‚ xx

    Sam // Samantha Betteridge

  15. Anonymous says:

    This dress looks gorgeous on youe Elle! I didn't even realise Superdry did the whole feminine/dress thing…I mainly know them for their jackets! The back of the dress is so pretty too – I can see why you are obsessed with it! πŸ™‚ x

    Brenda BusyBee | Win a Travalo Perfume Atomiser

  16. was not expecting that peekaboo back, very sexy πŸ™‚ you look so beautiful

    Jessica |

  17. Uzo O says:

    I love the first look and those sunnies are so cool. You look beautiful as always. Have a great week.

  18. I've never purchased anything from Superdry before, but a lot of my friends loved their stuff when I was in college. I hear the quality is great! I'm also tooootally digging the neckline of that dress. Those details!!!!

    Sara //

  19. Anika H says:

    Stunning dress, I always stroll past Superdry – looks like I need to pop in one day!

    Anika |

  20. LBG says:

    Love that you styled it two ways! You look fantastic! The dress is so cute and perfect for summer

  21. Annabel B says:

    Erm…you do realise you're not meant to look that good in Superdry? If I cant then you cant..haha I'm joking, you absolute stunner!

    Annabel β™₯
    Mascara & Maltesers

  22. This is just not what comes to mind when I think of Superdry! SO pretty! x

    Martha Jane |

  23. Beauty Bloss says:

    Gorgeous dress, I love it styled both ways, but I adore those little tan shoes. So cute xx
    The Beauty Bloss

  24. Honest mum says:

    I felt like you whenever I heard Superdry, that it wouldn't speak to me, but this, this is dreamy, I love that it's more fitted than usual maxis (I've only ever found one I like I bought in Cannes) but this is flattering and perfect for summer days and balmy eves. Love the shades too, looking gorgeous as always girl. I adore your make up here too x

  25. Alina Bostan says:

    This maxi dress looks perfect on you, you seriously look amazing and i love the way you have it styled with the fringe bag and sandals x

    Beauty with charm | Zoeva Giveaway

  26. Glam O'Clock says:

    I had no idea SuperDry made other things than shorts and bright sweaters but I am positively surprised. My favourite outfit is definitively the first one with the sandals and the fringed bad. The back of the dress is a beauty! Xx

    Alexandra | Glam O’Clock

  27. Sian Edwards says:

    I only found out last year that Superdry did dresses etc., but I love their range! I bought a couple of their items for my holiday and I loved how girly they are. Both ways of wearing the dress look fab!

    Sian x

  28. Zuza says:

    Ładny i ciekawy blog oraz zdjΔ™cia.

  29. Elle, let me just start off by saying you look amazing. Secondly, I can't believe I never heard of Superdry. I don't know where I've been but I'm happy I found it now. Now you've just found me a new shopping place ;).

    Kia / House of KTS

  30. MeMe Books says:

    That's such a lush Maxi Dress, it really compliments you.

    Meme xx

    New Post:
    'But first.. Let me take a selfie*'

  31. This dress is gorgeous on you! I love both ways you styled it and would totally wear it both ways! Such great inspiration!!!

    Would love for you to drop by my blog this week, I am co-hosting a Tuesday linkup! Feel free to add your link!!

    Denise | Fashion Love Letters

  32. wow the dress looks stunning on you! need one of these in my life for summer πŸ˜€

    β™₯ Ellen #NZblogger
    Facebook + Instagram

  33. - Karen says:

    Oh my! I have to completely agree with your perception of Superdry, I would have never thought to go in there and look for a stunning piece like this! LOVE it!

    Style Sunriseβ˜€


  34. Rachel-Beth says:

    I totally had the same perception of Superdry as you, sort of a preppy, cool-kid vibe. Its so awesome that they do these beautiful, fashion-forward pieces! You look stunning in both looks πŸ™‚ Those aviators certainly give Ray-Ban a run for their money too

    Rachel xx

  35. crafty-zone says:

    I really like your both ideas to wear this beautiful maxi dress,but I prefer the first one, because it has boho vibe, in which I'm totally in love, especially on the summer πŸ˜‰

  36. You look so pretty! I really like your dress and it looks lovely on you and I love the location of your photos πŸ™‚ xx

  37. I am slightly obsessed with all things Superdry as is my other half! I have a gorgeous dress (sure it is on my Instagram) from there that I wore to Afternoon Tea recently! Expect to see lots of Superdry in my holiday looks this year! But not this dress, I am far too short for this dress!

    Emma |

  38. Jordan says:

    You are so stunning! This dress is gorgeous and I absolutely love Superdry πŸ˜€ I love the bag as well it's the perfect size πŸ™‚ xx

  39. SBUK says:

    Every Summer I start my hunt for new maxi dresses. It's my favourite style. I rarely shop in Superdry but this dress is simply beautiful. Need to look at their stock. xx

    Renata | Speaking Beauty UK

  40. Mel Davies says:

    I would never have even considered Superdry when shopping for a maxi dress, but this looks incredible! It really suits you – what a gorgeous shape πŸ™‚

    lillies and lipbalm

  41. Kelly Brook says:

    This is a useful post . A debt of gratitude is in order for share it. Detroit Connor Jacket

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